dmKedvencek full service

The dmKedvencek campaign was already a well-known prize draw when the client entrusted us with the entire campaign planning and execution. This included not only website design but also the complete project management, including packaging production, assembly, and delivery. The website was central to the campaign, where users could learn about the game and the prize. We significantly reworked the registration process, making it easier for users and improving the game flow and data processing. Thanks to our development, the previous maximum of 6,000–7,000 registrations quickly reached 23,000 per campaign. The website received a new design each year, aligned with current trends and corporate branding elements. Since 2018, dmKedvencek has been available via dm's official webshop.